A design‑forward book of binary mental models (X > Y) that cut noise and help you choose better—fast. 30 crisp chapters with Antithesis, real stories, and filters you can apply in 20 seconds.
Choose left 90% of the time. Learn when to flip.
Decision filters, traps, and team play that ship work.
Real personal, professional, and business stories stick.
Cheat sheet + workshop kit to spread the language.
Advance copies landed with operators across product, design, and ops. Here is how the models are already showing up in their work.
"Focus > Hustle" turned into our Monday standup mantra. It cut a quarter of the work-in-progress we didn't need.
The decision filters in "Systems > Goals" helped our design team ship v1 without adding noise.
We piloted "Margin > Maximum" across our field crew. Missed deadlines dropped 30% in two weeks.
Consuming more information than you can metabolize? You have info-besity. The cure: Diet (limit sources) + Gym (daily reps applying an equation to a real decision).
Get the WorksheetAvailable in paperback and EPUB. Pre‑orders include the Cheat Sheet PDF and the Discussion Guide for teams.