Media resources, author information, and downloadable assets for Greater Than.
Greater Than is a design-forward book of binary mental models (X > Y) that cut noise and help you make better decisions—fast. With 30 crisp chapters, each exploring a single equation, readers gain a shared decision language that's immediately operable.
Every chapter includes real stories, decision filters, and an Antithesis section explaining when to flip the rule. Built to be read in one sitting and used the next morning, Greater Than is the playbook for product teams, leaders, and individuals who want clarity over cleverness.
Key themes include: Consistency > Intensity • Focus > Hustle • Systems > Goals • Long Term > Short Term • Clarity > Cleverness • and 20 more powerful frameworks.
Mustafa Sualp is a serial entrepreneur and servant leader focused on human-AI collaboration. He is the Founder & CEO of Sociail and previously founded and scaled AEFIS, an EdTech platform that grew across US higher-ed before a successful exit in 2021.
Mustafa has led remote, multi-continent teams, delivered strong investor returns, and earned growth recognitions along the way. He studied Commerce & Engineering at Drexel University.
Beyond work, Mustafa values family, deep work, and continuous learning. He's bilingual (English & Turkish) and supports causes in education equity and ethical AI.
His signature frameworks—You > You, Systems > Goals, Focus > Hustle—have been shared in workshops with product teams, leadership groups, and startups worldwide.
"A refreshingly concise framework for decision-making. The binary clarity and Antithesis sections make these principles stick."
— Early Reader, Product Leadership
"Greater Than cuts through the noise. These equations became our team's shared language in weeks."
— Early Reader, Design & Engineering
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