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About the Author

Mustafa Sualp

Mustafa Sualp is a serial entrepreneur and servant leader focused on human‑AI collaboration. He is the Founder & CEO of Sociail and previously founded and scaled AEFIS, an EdTech platform that grew across US higher‑ed before a successful exit in 2021. He has led remote, multi‑continent teams, delivered strong investor returns, and earned growth recognitions along the way.

Mustafa studied Commerce & Engineering at Drexel University. Beyond work, he values family, deep work, and continuous learning. He's bilingual (English & Turkish) and supports causes in education equity and ethical AI.

Career Highlights

  • Sociail (2024–Present): Building the future of human-AI collaboration
  • AEFIS (2012–2021): Founded and scaled an EdTech platform across US higher education, culminating in a successful exit
  • Led distributed teams across multiple continents, building remote-first culture before it was mainstream
  • Active supporter of education equity and ethical AI initiatives

Why This Book Matters

Over 15+ years of building companies and leading teams, I've collected decision frameworks that actually work. "Greater Than" distills these into 25 binary mental models—each designed to cut through noise and help you choose better, faster. This isn't theory. It's battle-tested wisdom from the trenches of startups, scale-ups, and leadership.

Signature Ideas

  • You > You
    The master equation: compete with yesterday's version
  • Systems > Goals
    Build processes, not wish lists
  • Focus > Hustle
    Depth beats frantic motion
  • Long Term > Short Term
    Compound decisions over quick wins

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